Essentials of the Social Web
Social networks. Wikis. Feeds. Podcasting. BitTorrent. Folksonomies. Social bookmarking. User-generated content. These are the brand new techniques sometimes known as "Web 2.0". And they're changing the way we work, the way we play, and the way we connect.
The online world has gone through more change in the past 12 months than in the preceding 10 years. (And thank god for that. Things were getting a bit dull.) We've come out of a period of consolidation into an era of incredible possibility - where we can put the social technologies of the web to work for the billion-plus members of the global online community.
FutureSt understands the big issues that confront organizations as they move into an online era where power and knowledge have been more evenly distributed. We can help you negotiate that transition successfully, increasing user loyalty, producing great word-of-mouth, and transforming your organization into a Web 2.0 powehouse. This isn't hype: the techniques of the Social Web have grown up from the user base, but are only now being adopted by organizations. Here's some backround on the various elements of the Social Web: